Whether your email subscriber list is large or small, email marketing is powerful when it’s executed properly. Make the most of every email you send out by making the following tweaks:
1. Always personalize your subject lines.
Make your subject lines as catchy as possible. Remember, you only have less than three seconds to capture your reader’s attention. Personalization is the key to getting people to open your email. Consider using your subscribers’ names to help your email stand out from other emails they receive in their inbox daily.
2. Always have a conversational tone.
Avoid talking to your entire email list. Instead, write your subject-lines and your copy as if you’re speaking to an individual person. To accomplish this, make sure to keep it brief and limit your copy to a few sentences—and keep it conversational as possible. Unless your audience consists of tech gurus, avoid using your industry’s jargon or sophisticated terminology.
3. Avoid designing your email template with one large image.
Large images are the latest trend. However, some email providers will not display them. So, refrain from creating your email with one large image. Otherwise, you’ll run the risk of having an unsightly email message that will probably get deleted or ignored. Email subscribers are more likely to delete an email that doesn’t show up well on their screen.
4. Use your pre-header text.
Internet marketers often ignore the pre-header text. You’ll want to use this section to highlight important details, such as highlighting exclusive offers, discounts, free gifts and other important details about your marketing campaign.
5. Keep your ‘from’ name consistent.
Avoid changing your ‘from’ name. Otherwise, you will run the risk of completely confusing your subscribers. You will also confuse your email providers. If you want to improve your open rates, keep your ‘from’ name consistent and recognizable as possible.
6. Optimize your email campaign for mobile.
A large percentage of email is opened on wireless devices. Make sure your email is finger-friendly. In other words, your links should be large enough for the average subscriber to tap (click). Keep it at a minimum of 26×26 pixels, anything smaller could make it difficult for the person to click. In addition, make sure your call-to-action buttons are large enough to tap as well.
7. Create emails with a single call-to-action.
Instead of having multiple call-to-actions within an email—keep it simple. Get in the habit of giving your emails one call-to-action. Emails with too many call-to-actions may confuse people. An email should be easy for a person to scan.
Do you need help on your next email marketing campaign launch? You will want to grab hold of our email verification tool. This tool can help enhance your email marketing campaign by eliminating poor data, such as inaccurate email addresses from your list. For more details, contact us today, or call: 1.800.457.2899.
