Email marketing is one of the most powerful tools when it comes to marketing your products and services. However, it takes skill and practice to develop an effective campaign.
Here are a few do’s and don’ts to remember when launching your next email marketing campaign:
DON’T Overload Your Email Copy With Excessive Links
Filling your copy with a ton of links will make it un-clickable to your subscribers who are using a Smartphone or tablet. It will also make it difficult to navigate for people using a desktop. Some marketers add a lot of links to their copy in hopes of increasing engagement. In reality, the less you add, the better results you will have.
DO Conduct A/B Testing and Track Metrics
When tracking your metrics, make sure to not only check for your click-through rate and your bounce rate; don’t forget to check your open rate, inbox placement rate, and your unsubscribe rate. For A/B testing, make sure to monitor your image placement and design, and test your subject line fields.
Conducting A/B testing and tracking your metrics will inform you of what you’re doing doing right and what you can improve.
DON'T Ignore Bounce Rates
It’s not only important to monitor your bounce rate, but you will also need to monitor them individually. Mainly because you can potentially damage your email marketing efforts. If your bounce rates get too high, your domain will automatically be marked as a bad sender.
DO Segment Your Lists
One mistake that many people make is sending out emails to every recipient on their email database. Don’t make this mistake— you’re just making extra work for yourself. When you send out emails to everyone on your list, you will still need to make them relevant to each individual. Segmenting your list will help you reach your campaign goals by delivering the right email message to the right individual at the right time.
DON'T Ignore Opt-Outs
You are most likely aware that by law you must have an opt-out option for your emails. But, if you want to keep your email subscribers happy, go one step further. Consider offering selective opt-out options. By doing this you will allow your subscribers to remain on your email list, while taking themselves off from other lists. This is also a great way to help keep your opt-out rate low.
DO Make Sure Your Email Lists are Accurate
Sending out emails to inaccurate email addresses is a costly mistake for marketers. This is one important step that many people neglect. When you send out emails to the proper addresses, you can help reduce spam reports, and reduce hard bounces—not to mention, you can prevent the risk of being blacklisted. Consider using an email verification and email validation solution like AmeriList. This will ultimately increase the success of your marketing campaigns.
To learn more about our email verification and email validation solutions, contact us today or call: 1.800.457.2899.
